This story never gets old…got yourself a cuppa? Then I’ll begin:
A business man was on vacation on a beautiful island. The pace was slow and the people seemed easy going and… well… simple hearted. One day he hired a local fisherman to take him out on his boat. The scenery was incredible. The water as blue and clear as Daniel Craigs eyes, the wind just a gentle whisper. It was a zen-like moment between man and nature. The fishing was plentiful and the island was undisturbed and quiet. Recognizing opportunity, the business man turned to his guide and said, ‘With all this at our disposal I could really change your life.’ ‘Really?’ the fisherman replied. The business man said, ‘Yes, why we could catch and sell fish by the boat loads. Nobody comes here so there is no competition. With some creative marketing we could do something that could change you and your family’s lives for generations.’
The fisherman could not think of what could change that would make him happier or affect his family for the better but he he took the bait(!) and enquired some more.
The businessman began to lay out how they could create a large fishing export company and make lots of money for him.
The Fisherman replied, ‘Then what?’
The businessman motivated by the fisherman’s continuing enquiry said, ‘Well, we’ll grow the fishing business into a large company and then we can create a wholesale fish exchange.’
‘Then what?’ enquired the fisherman,
‘With tailored marketing and my business contacts we can bring in other fishermen to work for you.’
He answered, ‘Then what?’
‘Well, perhaps eventually, for a season you would probably have to move to the mainland while we developed the business side together’.
‘Then what?’ ‘Well this is where it gets really good,’ said the businessman, ‘After a few good years of growth we can take the company international, go public and then put the company up for sale and make a whole load of cash out of it!’
Still seeking clarification, the fisherman asked yet again,’Then what?’
‘Well,’ the businessman said, now a little exasperated, ‘Then I guess you can retire and move somewhere really beautiful and spend your days kicking back, doing the fishing that you love, taking long siestas and enjoying your life’.
Grinning the fisherman asked, ‘Oh, Like I’m doing now you mean?’
Like the tourist, are you already surrounded by everything you need to be happy but cannot see it?