Be honest. Most people like to give a rather pompous answer to this question as though the very suggestion of picking a leader by his or her appearance is beyond the realms of human possibility. And yet…surely that is tosh? People remarked endlessly about JFK’s looks in the 1960’s and clearly it had some bearing on his popularity.
In a UK general election the Labour leader Ed Miliband was mercilessly mocked for his constant awkward geekiness and general un-Obama-like coolness. Geek can be sweet…but for a political leader? Perhaps not.
Either he struggled to take a decent picture or the newspapers constantly sought out the most ridiculous looking images to represent him with. I suspect both. Clearly the partisan newsies understood that looks matter.
A real flipping corker (with charisma and charm) would get endless (and suitably distracting) front page press, which let’s face it, seems to be of more importance these days than substance.
Come on folks, we are human. We (mostly) use every sense given to us in judging people and things – and that includes our eyes does it not?
A lot of Sarah Palin’s supporters were famous for resolutely failing to name one decent policy she had and yet they promised to support her until the ends of time. Do you really think being attractive for these kinds of totally politically disinterested people, who would still place a vote come election day would not usefully plump up those numbers?
SO SCHOOOOOOL ME!
Am I talking nonsense? (It wouldn’t be the first time!) Yes, yes, policies…yadda yadda… but if the politician was a real looker…with a fairly decent brain and let’s say ONE populist policy say, health or immigration, wouldn’t that be the perfect equation to win ANY election?
The cherry on the top would be if they were also seen as ‘one of the people’ as opposed to the Old Boys Network…fuggedaboutit! They’d be in like Flynn, no?
So What Say You?
1. Hush Ed. Go take a nap. I think you’ve been overdoing it lately.
2. Yes, if I’m honest I could be swayed by a political looker.
(Political parties that wish to hire me for usage of my ‘Editor’s Election Win Equation,’ I’m here all week.)