So Dove are at it again. They come up with these really thought provoking campaigns which frankly I sometimes feel are at odds with some of their advertising… but I digress.
This Is The Deal
They put up signs on entrances. One marked ‘Average,’ the other ‘Beautiful’. And people – oh who are we kidding – women – were spied on to see which entrance they chose to use.
All very nice, wild flowers, bunny rabbits and huggy-ness. Now, let’s assume they are referring to physical beauty (as they never clarify)…what is wrong in admitting you are average – if you are?
Of course beauty is in the eye of the beholder and possibly nearly every mother, like some of the mothers featured in the video, would supportively shove their daughters through the ‘Beautiful’ door.
But if YOU yourself think you are average looking and it is FACT – why lie? We can’t all be ravishing beauties.
Sitting here, chowing down cave-woman style on some bread I made 2 days ago, I feel distinctly average. That’s okay. I’ll live.
SO SCHOOL ME!
Am I wrong? Is this more PC nonsense where we cannot call a spade a spade these days?
Must we force women to walk unconfidently and uncertainly through the Beautiful door, even if their gut feeling is telling them they shouldn’t be there? You wouldn’t wolf whistle at Margaret Thatcher, but she was still a remarkable woman.